Wishes Come True at Blain’s Farm & Fleet’s Toyland Super Saturday

Janesville, Wis.October 15, 2019 – On October 19th, Blain’s Farm & Fleet’s Toyland Super Saturday will have customers lining up well before the doors open at 7:00 a.m. to join in this exciting shopping experience.

This year’s Toyland will be one to remember with a “Wishes Come True” theme! In every store, there will be gift card giveaways EVERY hour, NINE different prize packages, including everything from Toys to Craftsman Tools to Carters Clothing, and the first 150 customers to enter each store will receive a FREE TY Beanie Boo Cow “Butter”. There will also be a Cub Cadet Snow Thrower given away company-wide. On Saturday only, shoppers can register to win over $120,000 in prizes across all stores! Customers can also add a Wish List or Gift Registry on their Blain’s Farm & Fleet App for a chance to make their ‘Wishes Come True’ and win their list up to $500 between Toyland Super Saturday and December 15th!

In keeping with the Blain family’s “give back” spirit that infuses so much of the company’s culture, Blain’s Farm & Fleet stores will host the Kids Helping Kids toy drive again this year.  Customers can donate a new, unwrapped toy to any of the 42 store locations and Blain’s Farm & Fleet will match it up to $200,000 in toys across our local communities, helping wishes come true for children and families in need.  “We call it Kids Helping Kids because this is a great opportunity for families to begin teaching their children the true meaning of Christmas and the gift of giving,” says Kristin Stewart, Chief Marketing Officer for Blain’s Farm & Fleet.  “Originally, Jane developed Kids Helping Kids to teach her own daughters about the importance of giving.  Giving back to the community is a Blain Family tradition.”  The campaign runs from the start of Toyland all the way to Christmas, but donating toys early, in October and November, helps local organizations receive, organize and distribute toys to families in need in time for Christmas.

Toyland started as Bert and Claude Blain’s Wish Come True over 60 years ago to say “thank you” to their friends and neighbors, transforming a portion of the store into Toyland each year. “My father, Bert Blain, used to say that every child deserves to have a Merry Christmas,” says Jane Blain Gilbertson, CEO and President of Blain’s Farm & Fleet. “When people asked my dad how Blain’s could afford to offer these amazing prices, he would always respond, ‘Toyland is about making friends, not making money.’  We plan to make this year’s Toyland extra special for our new and long-time friends, young and old.”

“When customers come to Blain’s Farm & Fleet, we want them to experience the Blain’s difference,” says Gilbertson.  “That difference should be clear in the excitement of Toyland, the personal service you receive from our knowledgeable and caring associates and the way we give back to the community.  To us, that’s just being good neighbors.  We’re proud to be a true partner in each of the communities we serve.”


Blain’s Farm & Fleet stores are specialty discount retailers with 42 locations throughout Illinois, Iowa, Wisconsin and Michigan. The company remains steadfast in its commitment to offering customers high quality products, competitive prices and best-in-class service. Visit www.farmandfleet.com.

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