Trends in Home Textiles Focus of New IHA Webinar

ROSEMONT, IL (Nov. 19, 2020) – The home textiles category is exploding as consumers place renewed focus on the home environment – from floor and window coverings to bed and bath to kitchen, all categories are experiencing tremendous growth during the coronavirus pandemic. And as consumers desire to enrich their living spaces with these items, textile manufacturers are looking for new ways to bring their products to market.

The International Housewares Association will take a deeper look at the textiles category and the overall trends shaping consumer buying in a new webinar, “Trends in Home Textiles” on Thursday, Dec. 3 at 12 p.m. CST. Joe Derochowski, v ice president and home industry advisor at The NPD Group, and Leana Salamah, vice president, marketing, at IHA, will discuss consumer trends in textiles; key opportunities for home textiles in the year ahead; and how suppliers can align their products with the new consumer needs emerging out of the pandemic. Warren Shoulberg, retailing & home furnishings industry journalist and consultant, will moderate the program and a Q&A session after the presentation.

Throughout the pandemic, the focus on home has not been limited just to the comforts of cooking and baking, but also has led to real growth in textiles as consumers remake their bedrooms and bathrooms with cozy comforters, linens and towels as a refuge to the uncertainties outside the home.

“IHA’s premier marketplace, The Inspired Home Show, brings all of the home industry together and textiles is a key component of the space,” said Salamah. “We look forward to having an increased presence of the textiles category at the 2021 Show, providing home retail buyers a comprehensive destination for the products their customers are seeking.”

Registration for the webinar is available at https://zoom.us/webinar/register/6316056447075/WN_M57UK8H8QGKKeUjeSqHuVQ

Further information on The Inspired Home Show 2021, including exhibiting opportunities and attendees badge registration, is available at TheInspiredHomeShow.com.

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The International Housewares Association is the 82-year-old voice of the housewares industry, which accounted for (US)$394.3 billion at retail worldwide in 2018. The not-for-profit, full-service association sponsors the world’s premier exposition of products for the home, The Inspired Home Show, IHA’s Global Home + Housewares Market (TheInspiredHomeShow.com), and offers its 1,400 member companies a wide range of services, including industry and government advocacy, export assistance, industry and consumer trends through the IHA Market Watch, executive management peer groups, a B2B community at   www.housewares.org , group buying discounts on business solutions services and direct-to-consumer engagement through TheInspiredHome.com .

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