Tractor Supply to Become the Exclusive Retail Destination for PORTER-CABLE Cordless Power Tools and Accessories
PORTER-CABLE®, the original portable power tool brand, and Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, today announced a partnership that will bring trusted PORTER-CABLE power tools and accessories to Tractor Supply stores across the United States. PORTER-CABLE products will have greater accessibility through Tractor Supply’s growing national footprint.
In addition to bringing its extensive line of tools and accessories to Tractor Supply stores across the U.S., PORTER-CABLE will also partner with the retailer to launch exclusive new cordless product innovations in the coming year. Builders and makers can look forward to expanded support and innovation around popular PORTER-CABLE 20V MAX* cordless systems and accessories.
“By pairing the PORTER-CABLE brand with Tractor Supply, the largest rural lifestyle retailer in the United States, we are able to get our tools into more hands than ever before,” said Tabata Gomez, Chief Marketing Officer of Stanley Black & Decker’s (NASDAQ: SWK) Global Tools & Storage Division, parent company of PORTER-CABLE. “The spirit of a Tractor Supply customer mirrors that of the self-reliant PORTER-CABLE user. As a company committed to our users, we want them to know that we were listening when they asked for more access to our products. Their needs were the catalyst for this exciting partnership with Tractor Supply and continued commitment to the PORTER-CABLE line.”
“Expanding the PORTER-CABLE line at Tractor Supply stores and building upon the nearly 12 million shoppers who already own the PORTER-CABLE 20V battery platform will help us better meet the needs of customers who enjoy the ‘Out Here’ lifestyle,” said Seth Estep, Executive Vice President, Chief Merchandising Officer at Tractor Supply. “PORTER-CABLE has a legacy of quality tools and accessories, and that’s why we are excited about this partnership. Whatever the project is for our customers, we will now have the right PORTER-CABLE tool or accessory to do the job.”
By Q4 2021, PORTER-CABLE products will be featured prominently throughout stores and promoted online at TractorSupply.com through Tractor Supply’s Neighbor’s Club and “Ultimate Workshop” promotion. These platforms serve as a resource for customers to help stock their workspaces by providing deals and suggestions on top-rated tools and accessories. As part of the brand’s planned expansion, PORTER-CABLE will be announcing new cordless tool and accessory innovations in 2022, available exclusively through Tractor Supply.
In recognition of this partnership and their mutual support of agriculture, PORTER-CABLE and the Tractor Supply Company Foundation have joined together to sponsor the Farm Aid concert event on September 25, 2021, to support family farms in the United States.
Courtesy of corporate.tractorsupply.com/newsroom