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Shur-Line, Bulldog, and World and Main to Become H2 Brands Group

Cranbury, NJ (January 12, 2020) – The trusted companies of Shur-Line, Bulldog, and World and Main are changing their name to H2 Brands Group, bringing together as one the extensive offerings of the three divisions plus the new acquisition of Craig® Electronics. The new name, as illustrated by the new logo, reflects the vast array of products now all under one roof. H2 Brands Group also provides customers with a global network, resources and logistics experts to customize the best programs for any retailer, whether it’s big box, online retail, mass chain store, or local independent hardware store.

“Our new name is a natural step forward in our continuous effort to offer our customers the highest quality products at the best value in the industry while streamlining their buying experience,” says Mark Rostagno, CEO of H2 Brands Group. “The name better represents the breadth and depth of the company’s product assortment, strong and diverse customer relationships, global supply chain, and logistics capabilities.”

In 2019, the company again expanded and strengthened its consumer division and broadened the company’s product offering by acquiring Craig Electronics. Craig is a leading consumer electronics provider which offers a complete one-stop consumer technology and electronics solution. Its branded portfolio includes owned (Craig®) brand products, licensed (Magnavox®) products, and private label. 

Today, H2 Brands Group owns 18 brands with over 12,000 products representing 31 categories – from fans to faucets to flashlights and so much more. The company has 7 distribution centers across North America and 16 countries in its global sourcing network, enabling the company to provide its customers with all types of home and hardware products as well as top-notch customer service and logistics expertise. 

Under the new name, all customer contracts currently in place will still be valid as H2 Brands Group is a DBA (“doing business as”). The new name is being used to better identify and represent the newly merged company, but it does not affect current vendor numbers or supplier buying agreements.

H2 Brands Group is proud to build on the heritage and legacy of our brands by bringing innovation and value into every room of your home.

About H2 Brands Group

H2 Brands is headquartered in Cranbury, New Jersey, with locations in St. Francis, WI; Freeport, Illinois; Miami, Florida; Los Angeles, California; Wuxi, China; and Hong Kong, and stocks and sells over 12,000 SKUs across 31 product categories.  Its portfolio includes heritage brands Shur-Line paint accessories, Bulldog hardware, and Craig Electronics as well as owned-brands Comfort Zone, Ultra Hardware, AquaPlumb, and WordLock. This broad basket of products, coupled with H2 Brand Group’s exceptional distribution capabilities, enables the company to deliver on its value proposition: bringing innovation and value into every room of your home. For more information, visit

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