CHICAGO (August 25, 2019)–The show floor at McCormick Place was packed last week, as independent retailers from all over the world gathered at Orgill’s 2019 Fall Dealer Market. Attendees explored 800,000 square feet of show floor, discovering new products, special pricing and networking opportunities.
“We’re excited to see so many of our customers here in Chicago for our Dealer Market,” said Ron Beal, Orgill’s chairman and CEO. “We always look forward to providing them with opportunities to make them more successful, and we’re excited about what the next few days will bring.”
One popular topic in the industry is eCommerce, as retailers strive to find the best ways to compete against large online merchants. Orgill has hosted an eCommerce Symposium for the past two years on the Wednesday before the dealer Markets providing its customers with an environment to share and guide the development of eCommerce solutions that they need.
“The eCommerce Symposium is a unique gathering of some of the top independent retailers in our industry working together to share insights, solution, and tackle common challenges as they work to build or improve their eCommerce solutions,” says Boyden Moore, president of Orgill. “This meeting sharpens our focus on Orgill’s integrated eCommerce solution and how we can help our dealers be successful in their online initiatives.”
Orgill’s Dealer Markets are known for special Market-only pricing that can be found across the entire show floor. With last week’s debut of the new Hot Buys program, customers had another opportunity to take advantage of deep discounts at the Market. Hot Buys allow customers on the Market floor to receive notifications on their mobile devices about limited-quantity deals on products across all categories, at the top of each hour during show floor hours all three days of Market.
The different promotional areas, such as Coupon and Market Busters, New Items and Door Busters, also continued to be popular for retailers who wanted to find extended dating and low prices.
Retailers also had an opportunity to explore a merchandising lab at the center of the show floor which housed more than 30 different endcap and stack-out displays. These offered insights into how different types of merchandising initiatives can drive sales, and the sales lift retailers get by using them.
“our Dealer Markets offer customers buying opportunities that they won’t find anywhere else,” says Phillip Walker, Orgill’s senior vice president of merchandising services. “We want to give them the chance to find products at phenomenal prices, access to special areas that will show them what items they could add to their offerings, and ideas for how these items could be displayed.”
The next Orgill Dealer Market will be held at the Orange County Convention Center in Orlando Florida from February 27-29, 2020.