QVC and the Housewares Charity Foundation are teaming up to debut a multimedia housewares shopping event called Living for Giving. The event will benefit Feeding America ®, a national nonprofit that provides food to communities in need through a network of food banks across the country. The cross-platform shopping event is now live across all QVC digital, streaming, and social platforms and will provide consumers with a unique selection of houseware items available through October.
“At QVC, we have a long-standing commitment to doing business the right way and creating positive change for all the communities we touch,” said Rob Robillard, Senior Vice President of Merchandising of Home, Culinary, Electronics, and Merchandising Operations at QVC and HSN. “Along with the Housewares Charity Foundation and Feeding America, we’re using our scale and resources to bring people together around critical issues and help drive progress, providing customers another meaningful opportunity to shop for a great cause.”
Living for Giving expands QVC’s decades-long commitment to collaborate with organizations and brands that give back to meaningful causes, such as celebrity chef and television personality, Geoffrey Zakarian, who has donated from his eponymous cooking line at QVC. “I am pleased to be included in this wonderful new opportunity that will help millions of Americans fight hunger and I look forward to working with both QVC and the Housewares Charity Foundation on such an important cause,” said Zakarian.
QVC’s resident foodie and program host, David Venable, will host a two-hour live broadcast on August 4 at 8 PM (ET), featuring notable QVC brands such as Cuisinart, Dyson, Ninja, Dash, PowerXL, and NutriBullet, with 70% of the purchase prices* for donated products benefitting the Feeding America network.
For more than 40 years, Feeding America has responded to needs of people facing hunger in the United States. The painful reality of hunger is everywhere—one that is playing out in every community across our country. $1 helps to provide at least ten meals secured by Feeding America on behalf of local member food banks. Feeding America directs 99% percent of contributions into hunger-relief programs. During the 2020 holiday season, QVC teamed up with Feeding America to provide up to 2 million meals to families in need.
For additional information on QVC and Housewares Charity Foundation Presents Living for Giving, visit QVC.com To learn more about QVC and Qurate Retail Group’s commitment to corporate responsibility, visit https://www.qurateretailgroup.com/lp/corporate-responsibility/