New Sherwin-Williams Masonry Coating

CLEVELAND (April 2, 2018) – Sherwin-Williams is announcing the launch of Loxon® Self-Cleaning Acrylic Coating, a product specifically engineered for exterior, above-grade masonry to provide a clean and attractive look with high-performance protection. The self-cleaning formula easily sheds dirt with rain or water contact and provides advanced durability, water shedding, wind driven rain and dirt pickup resistance.

“This new masonry coating is great for pros getting ready for the upcoming construction season, when updating or creating new outdoor spaces are top of mind,” said Steve Revnew, senior vice president of product innovation, Sherwin-Williams. “Sherwin-Williams developed Loxon Self-Cleaning Acrylic Coating to help contractors and property managers avoid costly repaints and extensive cleaning, resulting in improved efficiencies and high satisfaction levels.”

In addition to stucco, masonry and cement board, Loxon Self-Cleaning Acrylic Coating can be applied directly to bare or previously coated concrete that is at least seven days old, has a pH of 6-13 and in temperatures down to 35 degrees Fahrenheit. Meeting the most stringent VOC regulations, the new product will be available in a flat sheen in a wide range of colors at Sherwin-Williams stores nationwide this spring.


For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,200 neighborhood stores across North America. For more information, visit Join Sherwin-Williams on FacebookTwitterPinterest and Instagram.

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