May “New Product Handbook Issue” for Cutting Edge Products

Dear Vendor,

We are working on May’s New Product Handbook issue for 2020, a cost-effective way to showcase your products to the Co-/Op’/Distributors. Prior to them leaving for the Hardware Show.

Reach a Cross Section of Stores

The print circulation of 14,000 will reach the Ace, True Value,  Do It Best and Orgill Dealers in addition to our digital issue, which reaches 31,000 independent hardware stores, paint stores, farm stores, ‘big box’ stores at the headquarter level, lawn and garden centers, and LBM dealers selling to consumers and mass merchants. This issue will be out 2 weeks prior to the National Hardware show.  Even if you are in a Co-Op or distributor warehouse, you can’t just let your products sit there.  Use Cutting Edge Product to create awareness and excitement at the retail level. 

Don’t Miss This Great Value

We have the reader inquiry system to help you measure your ROI. The issue will be sorted by product category and all ads will be two-page 4/c spreads or two separate full pages. Choose either for only $2,350.00. Send us 2 4/c Product Releases and we will run those as well. I would need a high res photo and 50-75 words of copy we will do the rest. An ad will do:

* Increase your booth traffic

* offer your SPIFF’S to retailers who will or will not be attending the Shows

* Put your VENDOR numbers in the ad for easy access to the Warehouse etc.

* For added support add our Newsletter, We come out 2x’s a week reaching out to over 25,000 Dealers.  We not only give you the clicks, we give you the contact information at the end of each month.  We have been averaging 60-90 Leaders per Vendor per month.  We also offer a combo rate between CE and HIR.

The issue will also feature a special “Made in America” section. Choose to place your product in the “Made in America” section or the respective product category. This issue closes Wednesday  March 4th, and ad material is due March 11th.  Call for special positioning and other programs.

Call 847-934-9515 or email me today to reserve your space. To see the latest issue, visit and click on the issue you would like to see.

Thank you,

Cutting Edge Products

Tony Sarantakis


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.