To provide the industry with an independent news and information platform, the International Housewares Association has launched HomePage News, the Home + Housewares Business Authority. HomePage News, launching this week with a dynamic B2B website for in-depth industry news and information, is the authoritative communication resource for the industry, according to Derek Miller, IHA president.
“The closing of some traditional home and housewares news outlets presented a clear and immediate opportunity for IHA to fill the need for an innovative, responsive new resource,” Miller said. “This breakthrough B2B editorial platform answers a heightened demand for comprehensive, in-depth coverage at a critical time for our dynamic, growing and fast-evolving industry.”
HomePageNews.com includes breaking industry and retail news, new product information; executive interviews; features on marketing, merchandising and operational developments; coverage of all industry relevant trade shows; category and trend reports; market data and analysis; financial news; and expert commentary.
Peter Giannetti, longtime editor-in-chief of HomeWorld Business and Gourmet Insider, joined IHA earlier this year to spearhead development of this new B2B editorial initiative.
“The HomePage News digital platform offers highly engaging, colorfully visual and easy-to-navigate access to industry news and information,” he said. “The mobile-optimized HomePage News website sets a fresh, vibrant new standard for multimedia B2B content delivery for today’s demanding home and housewares decision makers.”Giannetti, the housewares industry’s most experienced and most read journalist with 31 years of industry reporting, leads an editorial and sales team that includes:
- Managing Editor Chandler Harvey, manager of IHA’s The Inspired Home consumer digital content platform.
- Contributing Editor Mike Duff, a veteran home, housewares and retailing editor.
- Contributing Editor Debbie Teschke, veteran senior manager of IHA’s public relation and communications.
- Contributing Editor Vicki Matranga, veteran industry writer and coordinator of IHA’s design programs.
- Advertising Sales Manager Larry Oliver, an industry veteran in B2B publishing and advertising sales.
“The HomePage News team brings an incisive, unbiased approach to covering all facets of the home and housewares business, including supplier, retail and trade show news; exclusive market data and insights; extensive new product information; and in-depth category and trend reports,” Giannetti said.HomePage News will also offer e-newsetters, video content and special reports including exclusive market data and consumer trend insights.Further information is available at HomePageNews.com or by contacting Peter Giannetti at firstname.lastname@example.org. For company and new product news, contact Chandler Harvey at email@example.com. For advertising information, contact Larry Oliver at Loliver@homepagenews.com
Courtesy of International Housewares Association