Housewares, Appliances, CleaningNews and Events

IHA Collaborates with Wayfair on Virtual Product Discovery Event for Members

ROSEMONT, IL (Oct. 18, 2021)—The International Housewares Association is collaborating with online retailer Wayfair to create Connect WAYFAIR, a virtual event bringing together IHA suppliers with Wayfair buyers.

Scheduled for Nov. 11, the event will provide an opportunity for IHA members not currently selling to Wayfair to pitch their new products to the rapidly growing, online home retailer, which has 31 million active customers, $14 billion in net revenue and more than 22 million live products on its website. Deadline to sign up is Oct. 22.

“Wayfair is dedicated to its customer base and its ever-growing supplier partners, and continuously seeks out opportunities to increase its assortment of products ,” said Derek Miller, IHA president. “We are pleased to be able to offer our members this opportunity to expand their retailer customer base and connect with Wayfair.”

All IHA members may apply to participate as long as they meet Wayfair’s criteria, which includes:

  • Be new to Wayfair / not currently selling on Wayfair’s platform
  • Have product in the “homegoods” space
  • Have product inventory in the U.S. or Canada
  • Have ability to ship direct to consumer or have interest/ability in partnering with a 3PL

Although there is no cost to apply, companies chosen by Wayfair will have 48 hours to pay the participation fee that corresponds to their IHA membership level or will be removed from the schedule.   

More information on Connect WAYFAIR, as well as the application form, is available at

The International Housewares Association is the 83-year-old voice of the housewares industry. The not-for-profit, full-service association sponsors the world’s premier exposition of products for the home, The Inspired Home Show, IHA’s Global Home + Housewares Market (, and offers its 1,400 member companies a wide range of services, including industry and government advocacy, export assistance, industry and consumer trends through the IHA Market Watch Report, executive management peer groups, a B2B community at , group buying discounts on business solutions services, direct-to-consumer engagement through and an independent news and information platform through

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