ROSEMONT, ILL –The International Housewares Association and HomePage News will co-host a webinar May 3 examining the inaugural HomePage News Consumer Outlook Report.
During this exclusive program, Peter Giannetti, HomePage News editor-in-chief, and Leana Salamah, IHA vice president, marketing, will highlight key findings from the first annual HomePage News Consumer Outlook survey, commissioned by IHA to assess key consumer purchase intent factors, including preferred products, features, pricepoints and retail channels, in 15 core housewares categories.
The categories include:
- Cleaning Tools
- Floor Care Electrics
- Home Environment
- Kitchen Electrics
- Kitchen Textiles
- Kitchen Tools & Gadgets
- Personal Care & Wellness
- Storage & Organization
The session also will show how the 2022 Consumer Outlook Report is a valuable, on-demand tool for both suppliers and retailers that can help bring timely precision to strategic home product and marketing development as consumers recalibrate lifestyles and shopping preferences for a post-pandemic era.
The 2022 Consumer Outlook Report continues the research collaboration between IHA and HomePage News, which began with the HomePage News 2022 Occasions Report that was released in February. The Occasions Report showcases analysis and insights into consumer gift preferences and shopping behaviors based on each of eight key life events expected to shape special occasions in 2022: engagements, bridal showers, weddings, new home ownership, new pet ownership, baby showers, off to college and retirement. It is available free of charge and can be accessed at HomePageNews.com/occasions.
About The International Housewares Association
The International Housewares Association is the 84-year-old voice of the housewares industry. The not-for-profit, full-service association sponsors the world’s premier exposition of products for the home, The Inspired Home Show, IHA’s Global Home + Housewares Market (TheInspiredHomeShow.com), and offers its 1,400 member companies a wide range of services, including industry and government advocacy; export assistance; industry and consumer trends through the IHA Market Watch Report; executive management peer groups; a B2B community at Housewares.org; group buying discounts on business solutions services; direct-to-consumer engagement through TheInspiredHome.com; and an independent news and information platform through HomePageNews.com