TEST: HIR-News-07-31-18

TEST: HIR-News-07-31-18

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FEATURED CONTENT – FROM THE EXPERTS                    July 31, 2018

There’s No Place Like Home

“There’s no place like home.”  Who could ever forget those few simple, emotional words spoken by Dorothy, in the now classic 1939 movie, The Wizard of Oz. Fast forward to 2018 and that same sentiment aptly describes how millions of millennials and baby boomers feel about the homes they’ve purchased, occupy and maintain. Even though home ownership entails devoting a significant amount of time and money to do-it-yourself projects or more complex renovations managed by a pro, ownership continues to be the American dream.
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Impulse Buy Placement

Every parent in the world has gone into the grocery store with their child(ren) and had to endure the, “Mommy, can I get this?” as their child(ren) pick up every piece of candy on every shelf that forms the channel for the cashier lines. We all know why that candy is put there; precisely for that purpose. So the child can see it, want it and try to get their parents to buy it. Of course, there’s also the reality that plenty of adults like candy too but don’t pick it up in the candy aisle. Instead, they see it while they wait in line at the cashier, want it and buy it. We all know this tactic doesn’t apply just to candy or just to grocery stores. Every home improvement retailer in America has a plan for placement of impulse buy items… or should.
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Shop Local is an Easy Sell

One of the best ways for you to build relationships with your customers is to support a cause both you and they care about. And, if the cause also happens to grow your business, that’s even better. This fall, millions of people around the country will make an extra effort to shop in their local communities on Small Business Saturday. This is a great example of how a well-executed promotion can exceed expectations and rally businesses and consumers around a common cause.
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Lowes Adds Craftsman Collection Augmented Reality App

Visualization is essential to planning and completing a home project. Being able to “see” a product before purchase provides customers a sense of confidence that transforms the buying experience. To relieve stress, Lowe’s is beefing up its augmented reality experiences for customers. In addition to outdoor patio furniture, grills and smokers, Lowe’s has added the Craftsman collection and 500 other items to its roster of augmented reality-equipped products within its consumer app.
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Service First Termite and Pest Prevention Earns Esteemed 2017 Angie’s List Super Service Award

Tampa, FL — Service First Termite and Pest Prevention is proud to announce that it has earned the home service industry’s coveted Angie’s List Super Service Award (SSA). This award honors service professionals who have maintained exceptional service ratings and reviews on Angie’s List in 2017. “The service providers that receive our Angie’s List Super Service Award have demonstrated the level of excellence that members have come to expect,” said Angie’s List Founder, Angie Hicks. “These pros have provided top-notch service to our members and absolutely deserve recognition for the exemplary customer service they exhibited in the past year.”
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ServiceMaster Appoints New Leader of Information Technology

MEMPHIS, Tenn.–ServiceMaster Global Holdings, Inc. (NYSE: SERV), a leading provider of essential residential and commercial services, today announced it has promoted Robert Doty to senior vice president and chief information officer. Doty has served as interim CIO for ServiceMaster since March 2018, leading the IT spin strategy for American Home Shield, while continuing to provide leadership for other ServiceMaster businesses including Terminix and the Franchise Services Group.
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LUMAX Reveals New Heavy Duty Quick-Release Grease Coupler

Fort Mill, SC – Lumax’s exclusive patented design heavy duty extended quick-release grease coupler has an innovative design that firmly latches onto the grease fitting, enabling hands-free greasing. The heavy-duty quick-release grease coupler locks-on and creates a leak-proof seal. The LX-1403-XL has a working pressure of 15,000 PSI and burst pressure of 22,000 PSI, the highest pressure rating in the world for a quick-release grease coupler. It has hardened 4-jaws to withstand high pressures without deformation. No spurts or splashes when disconnecting. A clean work environment at all times.
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Kirkwood Material Supply Joins SiteOne Landscape Supply

ROSWELL, Ga.–SiteOne® Landscape Supply, Inc. (NYSE:SITE), the largest and only national wholesale distributor of landscape supplies in the United States, announced today the acquisition of Kirkwood Material Supply. Founded in 1983, Kirkwood serves the greater St. Louis market with eight locations focused on the distribution of hardscapes and nursery products to landscape professionals.
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CA Home Depot Stores 1st to Debut Line of CEC Compliant Light Bulbs

All 200+ Home Depot stores in California answered the call for energy efficient light bulbs, becoming the first major retailer to offer a complete line that is fully compliant with new California Energy Commission lighting efficiency standards. “We have an entire assortment in store today ready to meet the lighting needs of all Californians,” says Aaron Stein, senior light bulb merchant for The Home Depot. “And we’re proud to lead the charge with our supplier Feit Electric, a family-owned business born and bred in California. You’re not going to find this selection anywhere else.”
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