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FEATURED CONTENT – FROM THE EXPERTS                    July 24, 2018

Give Them a Reason to Buy

There are a great many reasons why your customers come in looking for a new appliance. The old one is broken beyond cost efficient repair. They’re refinishing their kitchen and opting for new appliances. They finally got tired of having the microwave take up counter space so they’re replacing it with an over-the-stove model. And here’s one of the bigger ones in today’s markets: They’re looking for something more energy efficient.
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Getting More Social with Pinterest®

Many of your customers are on Pinterest, are you? One reason why some retailers are more successful than others is their willingness to move beyond their comfort zone to try something new. While it’s true that Facebook® is the giant of social media, Pinterest is a natural fit for home improvement retailers since it attracts millions of people who want inspiring ideas for DIY projects and home improvement tips. The platform has 75 million users in the U.S. and is second only to Facebook when it comes to influencing purchase decisions.
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Finding Your Niche

As it turns out, even Nordstrom is feeling heat from Amazon. The trendy stores which are called Nordstrom Local have a nail salon and juice bar—but no racks of clothing. The purchase transaction between the customer and Nordstrom happens online prior to the shopper coming into the store. When the customer arrives, a sales associate assists them with fittings and provides the personalized service the purchaser requires.
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FEATURED PRODUCTS

NEWS AND EVENTS

Whirlpool Slovakia wins the National CSR Award

Miriam Fabianová and Milan Almasy, both of Whirlpool Slovakia, received Volunteers of the Year 2017 award at the tenth annual National CSR Award event “Heart in Hands”. The award was given by Andrej Kiska, President of the Slovak Republic, under the auspices of Miroslav Lajcak, President of the United Nations General Assembly, during the National CSR Award “Heart in Hands” ceremony held on May 30, 2018 in Bratislava, Slovakia.
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2018 PMI Conference Registration is Open

PHOENIX–Designed to prepare plumbing manufacturing professionals for the challenges ahead, the 2018 Plumbing Manufacturers International (PMI) Conference will feature experts discussing headlining issues such as trade and tariffs, Legionella, technological innovation, home building, and other plumbing- and water-related topics. An early bird registration discount is available until July 31.
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Trex Company Announces Executive Promotions

WINCHESTER, Va.– Trex Company, Inc. (NYSE:TREX), the world’s number-one brand of decking and railing and leader in high-performance, low-maintenance outdoor living products, and a leading national provider of custom-engineered railing systems announced several executive promotions, which are effective today. Bryan Fairbanks has been promoted to Executive Vice President and will retain his current title of Chief Financial Officer. In his new position, Bryan’s role will be expanded to include the direct oversight and evaluation of acquisition opportunities, as well as their eventual integration. He will continue to work together with the senior management team on the development and implementation of the Company’s strategic plan.
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Big Trends in Merchandise Planning for 2018- Infiniti Research

LONDON–Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the big trends in merchandise planning for 2018. We all know, planning is one of the most vital aspects as far as a business is concerned. For organizations in the retail industry, who provide to an extremely dynamic target audience, predicting the demand and market trends could prove to be a tricky task. Most organizations in the retail industry face over-stocking or stock-out situations due to the lack of a suitable merchandise planning process.
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GE Appliances Re-Enters Private Label Business with Crosley Corporation

LOUISVILLE, Ky.—July 16, 2018—GE Appliances, a Haier company, has entered into a contract to manufacture private-label refrigerators, upright freezers, chest freezers, dishwashers, gas and electric free-standing ranges, and front-load laundry machines for Crosley Corporation, the exclusive distributor of Crosley-branded appliances through a network of independently owned distributors and retailers in the U.S. GE Appliances will supply kitchen and select laundry products under the Crosley Professional, Crosley and Conservator brands.
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