HIR-News-02-20-20

HIR: Lower Construction Starts in January View Online SUBSCRIBE ADVERTISING INFO           LATEST NEWS, EVENTS & FEATURES                      February 20, 2020 CEMEX Announces Ambitious Strategy to Address Climate Change As a result of our efforts to date, we have reduced our net specific CO2 emissions by more than 22% compared to our 1990 baseline. But we acknowledge that this is not enough. Read More Wayfair Partners with Kelly Clarkson to Inspire Shoppers to Create Homes They Love “We’re delighted to work with Kelly Clarkson to support our mission of helping people easily and affordably shop for the home,” said Courtney Lawrie, director of brand marketing, Wayfair. Read More Increase Transactions with Employee Training There are two fundamental ways for home improvement retailers to increase sales. You can get new customers to shop with your business or you can sell more products to existing customers. Read More of this Expert Advice marketing column   Construction Starts Move Lower in January With only one, limited month of data available for 2020, it is difficult to ascribe a 2020 trend. Some perspective can be gleaned, however, by examining a 12-month moving total. Read More PPG Appoints Tom Maziarz Vice President, Automotive Refinish, Americas Maziarz, currently general manager, marketing and sales, automotive refinish, USCA, joined PPG in 1993 and has progressed through a variety of sales management positions of increasing responsibility. Read More Raising the Bar on Customer Service Everyone’s heard the buzz about cash-free stores, but how relevant are they to hardware store owners and owner-operated home improvement businesses. Read More of this Expert Advice marketing column   Retool Your School to Update, Upgrade and Uplift HBCUS This year, the Retool Your School Program is deepening its commitment by investing $500,000 in 10 HBCUs, including the “Campaign of the Year Award” school selected for most innovative, effective and creative retool proposal. Read More of this Community Connections story At Home Continues Midwest and West Coast Expansion At Home sells more than 50,000 home décor items for every room, every style and every budget — from furniture, rugs, wall art and housewares to tabletop, patio and holiday décor — in stores averaging just over 100,000 square feet. Read More Turn Up the Heat on Grill Sales The industry generated $1.47 billion in grill sales in 2016. That figure has grown in the past three years at a steady pace. Read More of this Expert Advice marketing column

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