Privacy Policy

This privacy policy discloses the privacy practices for Home Improvement Retailer, LLC. This privacy policy notice applies soley to information collected by our website.


Information We Collect

Home Improvement Retailer, LLC collects information from our website users, e-mail newsletter subscribers and customers.


Subscriptions and Registrations

We ask users to provide their contact information when subscribing to our e-mail newsletters, participating in client sponsored webinars, responding to surveys and visiting certain areas of our website. In the process of registration, we ask for their name, email address, job title, whether they are a retailer or a supplier and the country in which they reside.

Internally, we use this information to communicate with users to provide requested information and improve content to our website and e-newsletter. We also use this information for marketing purposes.

Recipients of our email newsletters may cease receiving them by unsubscribing using the opt-out link at the bottom of the email newsletter or by emailing


Surveys and Contests

On occasion, we conduct surveys and contests and invite our website users, advertisers, and others from the community to provide information. Participation in these surveys or contests is completely voluntary so participants have a choice whether to disclose requested contact information, which may include name, mailing address, zip code, job title and industry segment. Contact information is used to notify winners and award prizes and to monitor and improve the use of the website. Contact information may also be shared with third party sponsors of the surveys or contests.


Industry Forums

Home Improvement Retailer, LLC ( offers a community forum on its website. Be advised that all information sent or posted in the forum becomes public information and Home Improvement Retailer, LLC assumes no responsibility for information shared in a public forum.


Automated Data Collection

Our website, e-newsletters and other electronic products and services have features that automatically collect information from people using these products. This helps us deliver content specific to the customers’ interests and preferences. This allows us to create new products and services that will better serve the needs of our customers.

We use “cookies” on our site. A “cookie” is a piece of data stored on the user’s hard drive containing information about the user. Cookies benefit the user by requiring login only once, thereby saving them time. We also note the specific pages the user visits on our website and via our email newsletters through the use of pixel tags and web beacons. The use of cookies, pixels and web beacons enable us to track and target the interests of our users to enhance the experience on our site and via our email newsletter. If users reject the cookies, they may be limited in the use of some areas of our website.

Some of our business partners use cookies in their ads or promotions that appear on our website and in our email newsletter. We have no access or control over our partners’ use of cookies; hence, we urge our users to read their privacy policies for more information.

Occasionally, we use third-party technology to service ads for Home Improvement Retailer, LLC electronic products and services. This technology user information about user visits (not including name and title) is used to help us understand the value and interest of our content. In the course of serving our ads, a unique third-party cookie may be placed or recognized on the user’s browser. In addition, we use web beacons provided by our ad-serving partners to help manage our advertising for Home Improvement Retailer, LLC products and services. These web beacons enable our ad server to recognize a browser’s cookie when a browser visits these sites and to learn which banner ads bring users to our websites. The information used in this process is not personally identifiable.

We also use an email delivery company to send emails and e-newsletters. Web beacons and cookies may be used in such email messages to help us measure the effectiveness of our advertising and how customers use our website and other products and services.


How We Share Information

When we provide co-branded, customized or “sponsored by” products and services (excluding credit card information), we may share information about our customers with the affiliated third party. Information collected in connection with online webcasts and marketing ads will be shared with the particular sponsor of the event or ad. These sponsors will use the information according to their own privacy policies, and we encourage participants to read those privacy policies before registering.

We may provide targeted lists of names and online contact information for marketing purposes to third parties. Other than set forth above, we do not share personally identifiable information with other companies, apart from those acting as our agents in providing our product services, and which agree to use it for only that purpose, and to keep the information secure and confidential. We will disclose information we maintain when required by law.


Correcting or Updating Personal Information

If customers’ information changes, or if the customer no longer desires our products, we provide a way to correct or update their personal data. Customers may send an email to with their request.




Home Improvement Retailer, LLC provides an Opt-Out mechanism for each electronic product it transmits. Once a subscriber Opts-Out of a specific product, their information is kept in a separate file and they will no longer receive the product unless they re-subscribe.



We use reasonable precautions to protect information about our customers while it is stored on our servers or in transit to our vendors processing on our behalf. Whenever sensitive information (such as credit card data) is collected, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “HTTPS” at the beginning of the address of the web page. Only employees who need information to perform a specific task are granted access to personally identifiable information.



Our website contains links to other sites. Home Improvement Retailer, LLC is not responsible for the privacy practices or content of the sites not owned by us.


Children is not directed at individuals under thirteen years of age, and Home Improvement, LLC does not intend to collect any personally identifiable information from such individuals.


Policy Changes

We will post changes on our website if there are changes to our privacy policy.


Home Improvement Retailer, LLC

41 Crabapple Lane

Barrington Hills, Il.  60010