GE Appliances Re-Enters Private Label Business with Crosley Corporation

LOUISVILLE, Ky.—July 16, 2018—GE Appliances, a Haier company, has entered into a contract to manufacture private-label refrigerators, upright freezers, chest freezers, dishwashers, gas and electric free-standing ranges, and front-load laundry machines for Crosley Corporation, the exclusive distributor of Crosley-branded appliances through a network of independently owned distributors and retailers in the U.S. GE Appliances will supply kitchen and select laundry products under the Crosley Professional, Crosley and Conservator brands.

“We are very excited about this new partnership with GE Appliances,” said Chris Harris, president and chief executive officer for Crosley Corporation. “The Crosley brand and our customers will benefit immensely from GE Appliances’ world-class products, service and innovation.”

Crosley is an iconic brand that dates to the early 1900s and currently has 14 distributors and 3,000 independent retailers in the U.S. Known for quality and personalized service, Crosley’s 10-year warranties are among the best in the appliance industry.

“This contract is an important strategic move for both companies, and we are honored to have Crosley’s trust,” said Rick Hasselbeck, chief commercial officer for GE Appliances. “Because of our extensive product portfolio at GE Appliances, we will provide a wide range of appliances suited to the needs of the target consumers for each Crosley brand.”

GE Appliances will start shipping appliances in September. “Today’s announcement is another step toward GE Appliances’ goal of becoming the leading major appliance business in the U.S.,” said Hasselbeck. “On behalf of our 12,000 employees in the U.S., we couldn’t be more excited to serve this new customer.”

About Crosley Corporation
America’s iconic brand, Crosley, has a long-standing history of innovation and quality. We proudly provide our exclusively branded appliances to more than 3,000 independent retailers throughout North America. To learn more please visit www.crosley.com.

About GE Appliances
GE Appliances, a Haier company, creates “good things, for life” through our passion for great appliances and the happiness they can bring to every household. With the Monogram®, GE Café™, GE Profile™, GE®, Haier® and Hotpoint® brands, owners have more choices for making their kitchens and homes amazing each day. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit www.geappliances.com/our-company.

 

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