Monday, March 13, 2023, Fort Wayne, IN — Do it Best welcomed member-owners, prospective members, and vendors to Orlando’s Orange County Convention Center for their spring market, March 11–13. While there were many things to get members excited about powering up their businesses—from tremendous deals, training and networking opportunities, to exclusive events— the greatest buzz was generated by the introduction of a powerful new ecommerce strategy and platform to drive sales online and in-store.
Do it Best recently announced the promotion of Allison Flatjord to Vice President of Ecommerce. Flatjord took the stage during Saturday’s Market Kickoff to introduce members to the new, state-of-the-art ecommerce solution, one that has been developed to power up members’ online competitiveness, capture more customers wherever they’re shopping, and drive more traffic into their stores.
“The spring market was the perfect time to unveil our new ecommerce platform,” said Flatjord. “We received enthusiastic feedback from store owners about the opportunity to take their businesses to the next level through this innovative solution.”
In addition to its strong focus on ecommerce, Do it Best featured additional growth opportunities through its Knowledge Central seminars and Solutions in Action, a popular full-size home center right on the market floor featuring best industry practices for merchandising, lighting, layout, and branding. This real-world exhibit allowed members to see and experience the customer journey in-store and online, wrapped in the modern style, bright open floor plans, and engaging displays of the company’s new Signature Store Design™. Each aspect was thoughtfully developed by Do it Best to equip members with the tools and assortments to immediately create an outstanding shopping experience for their customers.
“We’ve been making substantial investments to power up the engine that drives efficiency and increases sales for our members,” said President and CEO Dan Starr. “This year’s spring market was just one more way we’re demonstrating our commitment to helping members grow.” At the market, members had exclusive opportunities to purchase in-demand products at some of the year’s best pricing, identify core categories to refresh assortments with top brands, participate in training and development to support their businesses and their teams, and connect with and learn from their peers and industry experts.
“We’ve gone all-in to ensure our members’ time at the market provided a great return,” added Starr. “With our new ecommerce platform, outstanding deals, our extensive Solutions in Action plumbing, electrical, and seasonal exhibit, educational seminars, and great networking events, this market was one of our best yet.”
About Do it Best
Based in Fort Wayne, IN, Do it Best is the only US-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. With annual sales surpassing $5 billion, Do it Best serves thousands of member-owned locations across the United States and in more than 50 other countries. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, LinkedIn, and Twitter.