Ace Hardware, the largest retailer-owned hardware cooperative in the world, is proud to partner with the American Red Cross for the Missing Types campaign to raise awareness of the need for new blood donors to help patients this summer.
This June, Ace Hardware will join the Red Cross and other companies, organizations and celebrities to remove the letters A, B and O – the main blood groups – from its logo and public-facing messaging to illustrate the critical role blood donations play in patient care. Many do not realize how important these letters can be until they are missing from hospital shelves.
“The American Red Cross relies on blood donations to ensure lifesaving blood is available to patients whenever and wherever they may need it,” said Neal Litvack, chief marketing officer at the American Red Cross. “We’re so grateful to have partners like Ace supporting our Missing Types campaign to help educate broad audiences on the importance of donating blood to help save lives.”
Ace Hardware hosts several blood collection events throughout the year at its corporate office, with the next event scheduled for June 19, 2019 to coincide with the Missing Types campaign.
“Ace understands the critical importance of blood donation in our community,” said Kane Calamari, Senior Vice President and Chief Human Resource Officer, Ace Hardware Corporation. “By partnering with the Red Cross on the Missing Types campaign, we hope to raise awareness of the tremendous need and inspire people to give, especially those who have never donated blood before.”
Join the campaign
According to the Red Cross, only three out of 100 people in the U.S. give blood. To ensure that lifesaving blood products are available when and where they are needed, Ace Hardware urges more individuals to roll up a sleeve and give.
New donors, regular donors, as well as those who haven’t given blood in a while can all do their important part to help fill in the missing types and ensure blood is available for patients in need. To make an appointment to donate, please visit RedCrossBlood.org/MissingTypes, download the Red Cross Blood Donor App or call 1-800-RED CROSS (1-800-733-2767).About Ace Hardware
Ace Hardware is the largest retailer-owned hardware cooperative in the world with more than 5,200 locally owned and operated hardware stores in approximately 70 countries. Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Since 1924, Ace has become a part of local communities around the world and known as the place with the helpful hardware folks. For more information, visit acehardware.com or newsroom.acehardware.com