When it comes to the 2020 Paint Colors of the Year, nature reigns supreme. Before the year comes to a close, retailers, influencers, and industry insiders eagerly anticipate the announcements from leading paint manufacturers and color experts regarding the selections that will reign as Colors of the Year. These color choices influence trends in housewares, home décor, kitchen, and bath. Most importantly, popular trending colors capture the attention of avid DIYers, pros, and contractors who fuel demand and make color decisions that have a ripple effect on sales generated within other retail categories.
This year’s paint colors are serene, livable, and immerses rooms and home environments in the tranquility of nature. They recognize that people lead busy lives and look for quiet moments to retreat from the chaos of life, refresh the mind, and rejuvenate the spirit. The Colors of the Year run the gamut from vibrant shades of deep blue, blushes of rose, and soft earthy greens.
Although several paint manufacturers opted to focus on one representative color, others chose as many as twelve to enable customers to express their creativity and select their ideal colors. However, the broad range and variety of colors in this year’s line-up offers consumers countless opportunities to use bold or subtle colors in unexpected ways that satisfy individual tastes.
Pantone Color Institute—Classic Blue 19-4052
When it comes to classic blue, the sky is limitless. The Pantone Color Institute selected Classic Blue for the color’s timeless ability to instill confidence and transform interior spaces with unique color combinations.
Benjamin Moore—First Light (2102-70)
While competing paint manufacturers see blue as the ruling color in 2020, Benjamin Moore predicts consumers prefer a softer, rosy glow. First Light is one of 10 hues in the company’s color trends 2020 palette.
Behr—Back to Nature (S340-4)
Behr takes consumers on a trek through the countryside with Back to Nature, a subtle pastel shade of green infused with yellow, is designed to create balance and bring the purity of nature inside the home.
PPG Brand—Chinese Porcelain (PPG1160-6)
Chinese Porcelain is PPG’s Color of the Year. The bold, vibrant, traditional shade of blue works in perfect harmony with pastels and neutral colors that add subtle tones to living rooms, dining areas, and other spaces throughout the home.
Sherwin Williams—Naval (SW 6244)
In a salute to the glamorous past, and our present desire to seek serenity, Sherwin Williams announces Naval, as the Color of the Year. The company compares the color’s sapphire quality to those found in the night sky and deep recesses of the sea.”
Valspar—12 color options
Valspar, distributed by the Sherwin-Williams Consumer Brands Group, opted to select 12 nature-inspired hues for the colors of the year. The company believes offering do-it-yourselfers “livable neutrals” makes it easier for them to buy paint and complete home improvement projects. Everyone has an opportunity to be creative and to select the perfect colors to beautify their homes. “
Selecting the perfect paint color can be an emotional decision. Before shoppers come into the store to finalize their purchase, consumers research trends, collect color cards, go online for ideas, and compare brands. Understanding how paint manufacturers and color experts select the Colors of the Year gives you greater insight into what motivates consumers.
As first published in The Cutting Edge Spring 2020 issue.